https://www.iriszlee.com/home daily 1.0 2025-03-16 https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1613588602394-0ZNB0AVFT0LJOB9PEJMQ/downarrow-black.png Home https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606623320936-3WR6L777X40TMDUQBXET/OS971A1.jpg Home - TryHards - Sign Up TryHards is a third-party Twitch platform that facilitates gaming challenges. I designed a Landing Page that provided information on the new platform’s features and funneled users to Sign Up. My work allowed us to convert our very first users on the day of the Beta Launch! https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1611097680441-W4W9ROB6JEZ6P7RE73N2/femmecubator-mockup.jpg Home - Femmecubator MVP Femmecubator is a community that empowers women of color who are transitioning into the tech industry by providing them mentorship opportunities and resources. I reprioritized their MVP features to speed up their launch date by 6 months! https://www.iriszlee.com/portfolio daily 0.75 2021-01-26 https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1611099058547-64V5N3GR8EU5YB7XYRAF/zombears-mockup.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1611097680441-W4W9ROB6JEZ6P7RE73N2/femmecubator-mockup.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606623320936-3WR6L777X40TMDUQBXET/OS971A1.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606623484951-00C1FPBUQVQ068UWLBDW/image.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606623281941-DAPWN8PAAYT7X2C7MJUN/Web%252B1920%252B%2525E2%252580%252593%252B1.jpg Portfolio https://www.iriszlee.com/about daily 0.75 2022-10-03 https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1595303757150-1P4K8YRXWFHV0O9DFZ4N/fall-portrait.jpg About - Hi, I’m Iris! I’m a Product Designer who aims for accessibility, clarity, and function throughout the phases of research, strategy, and design. I have 4 years of Product Design experience and am proficient in working in Agile and Lean UX. My career has been focused on launching SaaS products so far, but I’m always excited to explore new territory! My 5 years in branding, content strategy, and graphic design also add an extra layer of understanding to my approach to human-centric design. When I’m not designing awesome products, I enjoy acting, reading, writing, and scouring the city for good food. If you buy me korean fried chicken we will become immediate friends!! ;) Location: New York City (open to hybrid/remote) https://www.iriszlee.com/contact daily 0.75 2022-10-03 https://www.iriszlee.com/lyto-jobs daily 0.75 2020-11-30 https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604442204973-T89SJEQWRW1YYR5E5I4A/OS971A1.jpg Lyto Jobs Final Mockup of TryHards’ Landing Page https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606622576768-MMSK9PDUOQD4XGGQABNT/Web%2B1920%2B%25E2%2580%2593%2B2.jpg Lyto Jobs https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606622736981-O6FZAQDP8BO2U9FA76W6/Web%2B1920%2B%25E2%2580%2593%2B1.jpg Lyto Jobs https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604444225338-QLVBSNO35D2IKTS4I5PI/jack-finnigan-rriAI0nhcbc-unsplash.jpg Lyto Jobs - Jon Lamore (Serious Streamer) Jon Lamore streams 5+ days a week/20+ hours a week, and earns some income through streaming. He has invested money in professional streaming equipment and is selling merch. Age: 27 Occupation: Software Engineer Status: Single Location: Boston, Mass. Archetype: Gaming Enthusiast Followers: 100k Traits: Enthusiastic, Risk Taker, Hardworking https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604444516752-4ACJ6S1KRMUI2ZIHFNYY/mohammad-faruque-AgYOuy8kA7M-unsplash.jpg Lyto Jobs - Terri Mason (Active Member) An active member in the online gaming community: chat, comments, and/or social media. She participates in community events, donates to streamers, and posts messages on live streams. Streamer & community members recognize her name. She is very likely to issue challenges to streamers. Age: 22 Occupation: Digital Artist Status: Dating Location: New York, NY Archetype: Gamer Traits: Social Butterfly, Early Adopter https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606711448245-IVGWGZTC0E0PZXIJNYQS/128277762_2430261120615436_7137015062040321109_n.jpg Lyto Jobs https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445660231-3N502SB776EWEHMN4YZE/Web+1920+%E2%80%93+1.png Lyto Jobs https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445566258-VD8ELE68YETB1DA09WPR/LandingPage-video.jpg Lyto Jobs https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445687444-8FSXNRKO3MQKNASNFSE4/Web+1920+%E2%80%93+2.png Lyto Jobs https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445818891-WW4663Y9Q6PZVQ2V4FPJ/Web+1920+%E2%80%93+5.png Lyto Jobs https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445742489-D0AM3GA9KO1UJQ4J5A66/Web+1920+%E2%80%93+3.png Lyto Jobs https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445787688-0MNKH39028877PFVXNMS/Web+1920+%E2%80%93+4.png Lyto Jobs https://www.iriszlee.com/world-chat daily 0.75 2022-02-21 https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606863175343-DI18ULQ8ZKM7MKKZFDMA/image-asset.jpeg World Chat https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606955102032-WZK2FKCAVB5JTKSA51H3/Web+1920+%E2%80%93+4.png World Chat https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1607809766089-SOE5QSNBORGK69XJOD5I/131366877_191112769311761_2984413393720320372_n.jpg World Chat https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606864105014-7XUZR6HDP5EGMV3KM72W/image.jpg World Chat Breonna (The Student) Breonna loves to travel and learn about different cultures. She has friends from all over the world and does her best to keep in touch with them all. She has a hard time getting to know them on a more personal level because of the language barrier. Age: 28 Occupation: Freelance Videographer Status: Single Location: Nomadic Traits: Loves learning new things, Risk Taker Tech Habits: She only uses her phone for when she’s posting on Instagram or texting. Goals: To learn the basics of different languages faster by texting people in their language. To stay connected and create deeper relationships with the people she meets when she travels. Challenges: She travels to different countries so often it’s difficult to learn all of their languages. Motivations: By connecting with people from her travels she’ll be able to stay in touch and build more valuable relationships. She can also learn more about the culture of the places she visits if she understands the language. Fears: All her travels will be for nothing if she doesn’t keep in touch with the amazing people she’s met or learned from her adventures. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606864046769-NA4CRZOAWO8B3IET7NCP/image.jpg World Chat - Terri Mason (Active Member) Theo (The Professional) Theo is a professional who works with a diverse group of clients, many who’s first languages are not English. He is serious about creating a close connection with his clients and is looking for a way to communicate with them better in their language. Age: 35 Occupation: Business Consultant Status: Single Location: Austin, TX Traits: Early Adopter, Work-oriented Tech Habits: Uses his phone all day for work and personal. Productivity nerd. Follows thought leaders and entrepreneurs. Very active on Twitter and LinkedIn. Goals: To better communicate with his clients. Challenges: His clients speak all different languages, he can’t possibly learn them all. Motivations: To provide a better service to his clients and help them build more successful businesses. Fears: Will fail to connect with his clients in their language and look foolish trying. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1607807767218-DJWLKXRZKZ9HAVGZWZGE/image.jpg World Chat Mary (The Non-Native English Speaker) Mary immigrated to the US and raised her family here. She was never learned how to speak, read, or write English fluently and has a hard time communicating with the younger generation in her family. Age: 78 Occupation: Retired Status: Married Location: Queens, NY Traits: Hesitant in trying new things especially with technology. Tech Habits: Unskilled. She only uses her phone to call family and friends. Goals: To find a way to communicate with members of the family that do not speak her language. Challenges: She struggles to communicate with her grandchildren who are not fluent in her native language. Her regional accent makes her hard to understand. Motivations: To have a relationship with her grandchildren. Fears: To become isolated from her family due to the growing language barrier between generations. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606863948451-ZMP7ZHTD00BIO9JSI3PB/image.jpg World Chat - Jasmine ( 1st Generation) Jasmine (1st Generation ) Jasmine is the daughter of immigrants. She speaks fluent English but has only conversational-level speaking skills in her family’s native language, Arabic. She cannot discuss complex issues with her parents and usually reverts to a combination of Arabic and English to communicate. Age: 26 Occupation: Creative Director Status: Engaged Location: New York, NY Traits: Family-oriented, Foodie Tech Habits: Actively texting people throughout the day. Spends a good amount of time on Instagram scrolling through food pics and posting her own. Goals: To communicate with her family better when not face to face. Learn more about her own culture by learning Arabic. Challenges: Learning Arabic is extremely difficult. Motivations: To develop a deeper relationship with her relatives who do not speak English. Fears: Won’t be able to help her parents with important legal and financial issues if she cannot communicate with them properly about complex subjects. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1611436650183-W7J57DLM8YDE75AXTRTQ/Flowchart+-+WorldChat+Flow+%281%29.jpg World Chat https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1607454185113-FP8WTROWZN9SWF6NM54X/130268236_834758174012452_8444088152473550947_n.jpg World Chat https://www.iriszlee.com/zombears-attack-final daily 0.75 2020-12-20 https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1607379979755-XKIVG30KKI5O0XYGPD1C/zombears-home.jpg Zombears Attack https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1608506965466-A2IAMUK2DCC6OMMX5OAG/agile.png Zombears Attack https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1608503477789-9OZESPGCHWNSPB34GRHB/image-asset.png Zombears Attack https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1608503450458-N49GAP3LHZVPFJCY6Y4V/Bear+View.png Zombears Attack https://www.iriszlee.com/femmecubator daily 0.75 2022-10-03 https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/9cf8b3a9-def0-4d14-9f15-80258da735b9/USE+CASE_+NEW+USER_+BOOKING+A+MENTOR.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/c7ee179e-072e-4ed4-9f2e-a641a328e128/1_VYJC8ekFeUkP7kBc971L2g.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/5118d035-8242-48da-a212-cb01eba73e2d/USE+CASE_+EDITING+PROFILE+INFORMATION.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/d6d5c9c4-8962-4eeb-bffc-3abdb4bce6b0/USE+CASE_+NEW+USER+SIGN+UP.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/d9b99e16-581b-46b9-b02e-a1670cc6e815/FC+Competitive+Analysis.png Femmecubator - Make it stand out Booking features are most commonly used to make appointments. Cards and Private-link pages/Profiles were the most popular features within these platforms. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/a0d5abbc-76b7-4b35-aee6-979f1bce990d/1__D2B1-ANqQs_7q1aPcmeng.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1d8e007b-598a-45e7-8cd1-767f958a8fe3/Zocdoc+Screenshots.png Femmecubator - Make it stand out Designs for the directory page were inspired by Zocdoc’s use of a Weekly Calendar in their Cards to make access to times and dates available without clicking into the card. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/3fd65c3a-1269-4566-b816-b795a2517eab/E4C8F70F-FE5D-4C32-B031-D9FC67CE3950.jpeg Femmecubator - Make it stand out View more of my notes! https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/383a5722-3deb-4ce8-bcd1-5c5e5d4110bf/USE+CASE_+ADDING+A+TIMESLOT.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/0d6c9409-7d18-473b-bda3-f5125b2115e6/A778F527-33BE-4B15-AD18-717A1B853D0D.jpeg Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/b08dfca8-bc96-4b76-9278-3063c8ad9f08/Femmecubator+MVP+Features+%28Final%29.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/a5ac17a6-eff4-484d-9fb3-57e0d73f49c4/1_BKiIqkdELNF08hCXyAnSuA.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/2fd05791-371e-48e4-b2df-26dd15c9cc63/1_O3ss0CGbIgcSg4JYEPfLqw.png Femmecubator - Make it stand out v1 - profile https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/a4a9a2e4-da1d-48be-802d-92564b543d31/1_uaRScUwgJJcS6MEWR9oYCA.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/92794981-7704-47cc-a98d-589759458e57/1_xDCo96g5t7Stp7G9wHhbxg.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/6d88b4a2-4431-467f-bac0-ca77cfb4bf34/1_Bvwie-xeUM8RhR7zojFQEg.png Femmecubator - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/dc3d8603-5b99-445f-a7e8-481ada503579/Accout+Settings+-+Member+v2+copy.png Femmecubator - Make it stand out v1 - account https://www.iriszlee.com/home-1 daily 0.75 2022-02-21 https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1613588602394-0ZNB0AVFT0LJOB9PEJMQ/downarrow-black.png Home (Reference) https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1611097680441-W4W9ROB6JEZ6P7RE73N2/femmecubator-mockup.jpg Home (Reference) - Femmecubator MVP Femmecubator is a community that empowers women of color who are transitioning into the tech industry by providing them mentorship opportunities and resources. I helped the Product Team slim down their features list and prioritize their MVP to speed up their launch date. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606623320936-3WR6L777X40TMDUQBXET/OS971A1.jpg Home (Reference) - TryHards’ Landing Page TryHards is a third-party Twitch platform that facilitates gaming challenges. I worked with their product team to design a landing page that provided information on the new platform’s features and funneled users to convert. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1606623484951-00C1FPBUQVQ068UWLBDW/image.jpg Home (Reference) - World Chat Mobile App - Research If you could talk to anyone in the world without having to learn another language, who would you talk to? I conducted research on immigrant families and the problems they faced communicating with family members and with their communities. https://www.iriszlee.com/tryhards daily 0.75 2022-10-03 https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/454aea4a-4e99-4cc0-b24d-3b9221f9eed5/TH-logo-06.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445566258-VD8ELE68YETB1DA09WPR/LandingPage-video.jpg TryHards - Make it stand out The Final Design! https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/d3fcae1c-c7c8-4aa3-a2a7-7d1944d2c177/Persona+-+Terri+Mason+-+Fan.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/4d838f1f-53cb-414a-970f-e424fefc5ed7/Screen+Shot+2022-09-12+at+10.51.40+PM.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/18b920a9-4537-4da8-b87f-f506b5dcc179/Screen+Shot+2022-09-19+at+10.34.39+AM.png TryHards - Make it stand out I learned the importance of accessibility!! https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445687444-8FSXNRKO3MQKNASNFSE4/Web+1920+%E2%80%93+2.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1fdfa939-905a-428f-a9ca-b188fea67d56/Screen+Shot+2022-10-03+at+7.41.33+PM.png TryHards - Make it stand out Because we got feedback from the card sort asking for incentives to create challenges, we emphasized the values propositions for fans as well. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/e6ac3275-084a-4a2c-bddc-d4acf1dc07c5/Competitive+Analysis+-+TryHards.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/8dd4ef07-0466-44e6-9f09-7e9d921500b1/Cardsort+-+TryHards.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/6b88ff33-37b5-4c7f-a46c-d5d4fdbc4556/TH-Social.png TryHards - Make it stand out I designed their Wordmark logo and Mascot. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/10bcfdb6-52ec-4669-9776-a2ac756eada1/Screen+Shot+2022-09-12+at+10.48.15+PM.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445787688-0MNKH39028877PFVXNMS/Web+1920+%E2%80%93+4.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/9567e890-2628-42ab-9e03-777ffad6297e/Screen+Shot+2022-10-03+at+7.41.18+PM.png TryHards - Make it stand out Highlighting monetization was the highest priority on our list of value prositions. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/97247ed6-84ca-4fd4-824b-54e24e116d01/Persona+-+Jon+Lamore+-+Streamer.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/4fca9b4e-09b3-4326-989a-07184720c8fb/Color+Scheme.png TryHards - Make it stand out Typography was finalized by Sr. Designer https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/05f01123-3388-4712-af20-882e09a7a517/Screen+Shot+2022-09-19+at+10.34.57+AM.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445660231-3N502SB776EWEHMN4YZE/Web+1920+%E2%80%93+1.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445818891-WW4663Y9Q6PZVQ2V4FPJ/Web+1920+%E2%80%93+5.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/181e4e0a-8add-432e-81eb-738526d7c671/Screen+Shot+2022-09-12+at+10.48.33+PM.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f164cdb6eb3c1434f73a20b/1604445742489-D0AM3GA9KO1UJQ4J5A66/Web+1920+%E2%80%93+3.png TryHards - Make it stand out Whatever it is, the way you tell your story online can make all the difference.